REACHING AUDIENCES IN A DIGITAL AGE: TV NEWS ADVERTISING STRATEGIES EVOLVE

In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. Nevertheless, the rise of digital channels has shifted viewer preferences. To effectively engage with contemporary viewers, TV news outlets must implement innovative advertising strategies that effectively integrate traditional television with digital

In bustling cities across the globe, auto rickshaws swerve through traffic, their vibrant hues catching the eye. These ubiquitous transports, often adorned with promotions, are a dynamic canvas for businesses seeking to reach a broad audience. Rickshaw advertising offers a unique platform to interact with consumers in their daily lives, turning the